.: The SafeDose System by Dr. James Broselow, inventor of the Broselow Tape :.

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Management Team

John Gobron


John Gobron’s expertise stems from 23 years of experience leading healthcare software and service organizations in the US and in Europe. John joined SafeDose from Aventura Software, where, as chief executive officer, he led the company’s growth and development of the industry’s first location-aware interoperability platform.

Prior to Aventura, he led Symantec’s $130M Americas Healthcare Vertical. Before that, John was the EMEA General Manager at Sentillion and helped facilitate the company’s acquisition by Microsoft, where he stayed on to lead Microsoft’s Health Solutions business in the UK.

John also served as CEO of USTeleHealth, a leading telephone nurse triage company, and led the company from startup to a successful acquisition.

James Broselow, MD

Chief Medical Officer and Cofounder

After graduating from Dartmouth College with honors in economics, Dr. Broselow obtained his medical degree from New Jersey College of Medicine and Dentistry and entered the field of family practice, in which he became board certified and practiced in Frankenmuth Michigan. He continued on to become board certified in Emergency Medicine. It was while working in the emergency department of a community hospital in Hickory, North Carolina, that he recognized how difficult and stressful it was for him and his team to care for acutely ill or injured children. He has conducted original research concerning the correlation between length and weight in children, from which the "Broselow Tape" was born.

He has worked with Dr. Allen Hinkle on the Broselow-Hinkle organizer and co-developed the Broselow tape and subsequent Broselow-Luten System with Robert Luten, MD .
Through his numerous and significant innovations in pediatric care, the Broselow name has become one of the most widely recognized in the field of emergency medicine.

Peter Lazar

CTO and Cofounder

With Dr. Jim Broselow, Dr. Bob Luten, Dr. Angela Gilley and a team of over a dozen developers, nurses and pharmacists, Mr. Lazar developed the SafeDose web and mobile system for treating children with acute problems in emergency rooms. Now licensed to over 150 hospitals, Lazar hopes it will save many lives by preventing medical errors.
SafeDose stems from experience founding and developing the live mobile streaming video technology for Vidrunner.
Previously, Lazar was Vice President of Technology at GMRI (a $100M/yr IT firm, now Fulcrum IT Services) from 2001 through 2005. During that time, he oversaw and successfully helped grow GMRI's software development business unit, doubling its revenue each of the three years he was at the helm. Prior to that, Mr. Lazar was CEO of Web Data Solutions, which developed the core Vidrunner technology. Mr. Lazar founded the company in 1997, ran and grew it profitably for four years, and sold it to GMRI in 2001, doubling the investment of its shareholders. Prior to that Mr. Lazar was a senior technical lead at BTG and associate programmer at IBM Federal Systems.
Mr. Lazar has been involved in the World Wide Web since its beginning and is a pioneer in web-database development. He has developed new web-database connectivity technology and written related articles in technical journals such as the World Wide Web Journal and Dr. Dobbs' Journal. Lazar received a Master's Degree in Computer Science from the University of Virginia.

Robert Luten, MD

Co-founder and SafeDose Medical Director
Professor of Pediatrics and Emergency Medicine
University of Florida Jacksonville, FL

Dr. Luten's work is in the area of childhood emergencies. He is professor of Pediatrics and Emergency Medicine University of Florida, Shands Jacksonville, and former president of the Society for Pediatric Emergency Medicine.
He has edited several textbooks, and is published in the area of childhood emergencies. He is the author and principal instructor of the pediatric section of the National Emergency Airway Management course.
He has taken a leadership role in childhood emergency initiatives in the American Academy of Pediatrics, the American Red Cross, the American Heart Association, the American College of Emergency Physicians and other national organizations. He was a charter member of the Pediatric Subcommittee on Childhood Resuscitation of the American Heart Association, co-author and co-founder of the PALS and leading author and editor of the APLS jointly sponsored by the American College of Emergency Physicians and the American Academy of Pediatrics. He was the chairman of the "Year of the Child" campaign in 1990, a national promotional effort concerning childhood emergencies directed at the medical community and the lay public.
Luten is the creator and author of the studies that formed the basis of the Broselow Tape and the Broselow-Luten Color coded System, designed to reduce medical errors and facilitate pediatric medical care.
He is considered a pioneer in newly created specialty of pediatric emergency medicine and was a founding board member of that specialty. He is board certified in Emergency Medicine, Pediatrics, and Pediatric Emergency Medicine.

Bozorg Zonneveld, MD

VP International Business Development

After obtaining his medical degree from Universidad del Valle, Cochabamba, Bolivia, Dr. Zonneveld gained first medical experience in Bolivia and Brazil between the years 2000 and 2003. He then did 6 years of specialization in Internal medicine in Germany, in that time earning the additional title “Notfallmedizin” (emergency and rescue medicine) and extensive experience in intensive care and work in the E.R.
After moving back to South America, this time Peru in 2010, he continued gaining medical experience there and working from time to time as a locum doctor in Germany. In this way he gained valuable insights of the different medical systems and intercultural challenges.

In February, 2012 he partnered with SafeDose as a consultant and finally decided to work full-time with the team, giving his input introducing the SafeDose concepts outside the United States.

Jacci Patterson, RN

Vice President of Clinical Content

After obtaining her nursing degree from the University of Michigan, Jacci spent several years working as a bedside nurse in pediatrics. Her experience includes Pediatric Hematology and Oncology, Pediatric Bone Marrow and Stem Cell Transplant, Pediatric Intensive Care, Pediatric Mobile Critical Care, and general pediatrics. She was fortunate to receive training at major university hospitals including Duke Medical Center, University of North Carolina Medical Center, and Oregon Health Sciences University, as well as a large city hospital with a Level I trauma center.
Jacci transitioned into the field of pharmacovigilance in 2006 when she began working in drug safety on clinical trials for experimental medications. The majority of the clinical studies were adult oncology but also included neurologic, endocrine, and reproductive indications. She gained global experience while working with foreign physicians and hospitals that participated in the clinical trials.
In 2013 she joined the SafeDose team as the Vice President of Clinical Content and provides nursing review of the system.